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How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking):…
Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by customer data operating system…
Box, an Intelligent Content Cloud, and AI-powered work operating system, Slack, a Salesforce company, have expanded their partnership that brings secure AI to enterprise content to transform the way organisations…
Contentful, a composable content platform, has signed a definitive agreement to acquire Berlin-based Ninetailed, a structured content personalisation and experimentation specialist. This move will allow Contentful to offer its customers…
ICYMI: The creator economy is projected to reach a value of over $500B by 2030. How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to…
Customers and prospects are ditching traditional search in favour of researching with AI for quick, personalised answers, according to marketing specialist HubSpot. In fact, it says, usage of tools like…
The age-old adage “creativity can’t be scaled” is being challenged. With AI evolving at lightning speed, marketers are increasingly turning to data-driven insights to fuel their creative strategies. It’s no…
To optimise your marketing strategy with data-driven insights, it’s crucial to follow a structured approach. This guide outlines the key steps, illustrated by Kellanova, a global food manufacturing company. Step…
CallRail, the AI-powered lead intelligence platform, has partnered with ServiceTitan, a software platform built to power the trades. The integration will allow mutual customers – including those in HVAC, plumbing, pest…
Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games, allowing sports fans to immerse themselves in…
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