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Combined entity brings together best of breed European and US approaches to accelerate growth for 4,000+ franchisors and 900,000+ franchisees across USA, UK, Europe, Australia and South America with AI-augmented marketing systems
Franchise Fame, the award-winning franchise marketing specialist, today announced its merger with Leads 2 Fame, the AI-enhanced performance marketing leader, creating the industry’s first truly integrated franchise growth platform. The new entity, which will transition to operate under the Franchise Fame brand, offers franchisors and franchisees unprecedented capabilities spanning franchise recruitment, lead generation, localised marketing execution, and global brand reputation management. This unique combination of the European and US approaches to franchise markets is designed to drive franchise growth globally.
Addressing a $950+ Billion Global Opportunity
The merger comes at a pivotal time for the franchise industry, as labour markets tighten due to economic conditions, and AI puts pressure on roles at many levels, people are seeking to take control of their own destiny through franchising. In the USA alone, over 3,000 franchisors operate 851,000+ franchise units, generating more than $936.4 billion in revenue and employing over 8.5 million people. Meanwhile, the UK franchise sector contributes £19.1 billion to the economy through 1,009 franchisors and 50,421 franchise units, supporting over 500,000 jobs.
“This merger fundamentally transforms how franchise networks approach growth and marketing,” said Dani Peleva, CEO of Franchise Fame UK. “By combining our proven franchise marketing expertise with Leads 2 Fame’s AI innovation, we’re delivering what franchisors have long sought: a single partner that can handle everything from recruiting the right franchisees to ensuring each location thrives in its local market.”
Revolutionary AI Enhanced Search Visibility
The new platform introduces proprietary AI enhanced search visibility frameworks that optimise franchise brands for emerging search channels including ChatGPT, Google SGE, and Perplexity. This technology ensures franchise networks remain discoverable as search behavior evolves, providing a critical competitive advantage in digital ecosystems.
Peleva highlights the benefits of the new merged team’s combined expertise “Our blend of AI systems with decades of SEO expertise ensures that franchise brands appear prominently in generative AI responses and answer engines, not just traditional search results. This means when someone asks ChatGPT about franchise opportunities or local services, our clients’ brands are front and centre.”
Global Reach with Hyper-Local Execution
Operating across the UK, USA, Europe, Australia, and South America, the merged entity enables international franchise brands to scale efficiently while maintaining crucial local relevance. The platform addresses the complex challenge of maintaining brand consistency while allowing franchisees to tailor campaigns to cultural, regulatory, and linguistic requirements of each market.
Rune Sovndahl, Founder of Fantastic Services and author of “Fantastic Business: Start, scale and succeed, learning from masters in franchising,” commented: “Having built a successful international franchise network myself, I understand the challenges of balancing global brand standards with local market needs. This merger creates the comprehensive solution the industry has been waiting for.”
