Innovid’s Annual CTV Insights Report
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to…
Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap
The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to…
7 in 10 CTV users prefer streaming free, ad-supported TV
69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more…
Brand discovery via social media overtakes search engines and TV ads
Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via…
New Report Highlights Interactivity’s Impact on Mobile Video Ads
In collaboration with researchers at King’s Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital Turbine announced the release of “The Ultimate Guide to Interactive Mobile…
MobileFuse Partners with iSpot.tv to Enhance CTV and Linear TV Advertising Measurement
MobileFuse, a major player in in-app, CTV, and DOOH advertising, has officially partnered with iSpot.tv, a leading cross-platform TV measurement company. This collaboration designates iSpot.tv as MobileFuse’s preferred measurement solution, utilizing their Unified…
VideoAmp and Snap Inc. Collaborate to Enhance Cross-Platform Video Planning
Snap Inc. becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp’s cross-platform planning solution VideoAmp and Snap Inc. have partnered to integrate Snap’s…
AdPlayer.Pro Enhances Video Ad Targeting with Key Feature Upgrades
AdPlayer.Pro introduces new Demand integration options, streamlines video ad performance in mobile apps. AdPlayer.Pro, a global provider of online video advertising technologies, has announced a set of crucial feature upgrades in…
Magnite is Preferred Technology Partner to Enhance TELUS’ CTV Offering
Magnite, the largest independent sell-side advertising company, announced TELUS, a world-leading communications technology company, has selected Magnite’s SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will…
Cadent announced the launch of Performance TV
Cadent, the largest independent solutions provider for omnichannel video advertising, launched Performance TV. A new outcomes-based solution that combines the reach of traditional TV with the precise targeting and measurability of…
