VideoAmp and Snap Inc. Collaborate to Enhance Cross-Platform Video Planning

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Snap Inc. becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp’s cross-platform planning solution

VideoAmp and Snap Inc. have partnered to integrate Snap’s first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution.

This collaboration enhances advertisers’ ability to strategically allocate budgets across linear TV, streaming services, and digital platforms.

Key Benefits for Advertisers:

Holistic Planning: Advertisers gain insights and tools to effectively reach audiences across diverse media environments.
Enhanced Measurement: VideoAmp’s VALID tech engine allows Snap Inc. to independently measure and plan campaigns alongside core advertising activities.
AR Opportunities: As AR adoption grows, advertisers can explore new formats and leverage VideoAmp’s capabilities in video planning to maximize impact.

Industry Impact:

Pete Bradbury, Chief Commercial and Growth Officer at VideoAmp, highlights the collaboration as a game-changer in cross-platform planning, offering enriched insights and more effective budget allocations.
Alexander Dao, Global Head of Agency Development & Sales Partnerships at Snap Inc., emphasizes the integration’s ability to enhance video campaign impact across Snapchat’s expansive user base.

Agency Perspective:

Omnicom Media Group (OMG) acknowledges the evolving media consumption habits and the importance of understanding these dynamics for effective cross-channel video planning.
Megan Pagliuca, Chief Activation Officer at OMG, notes the significance of gaining visibility into Snap’s video consumption within their planning strategies.

The strategic collaboration between VideoAmp and Snap Inc. represents a milestone in enabling advertisers to navigate the complex media landscape more effectively. By integrating Snap’s capabilities into VideoAmp’s platform, advertisers can leverage comprehensive insights and planning tools to achieve stronger business outcomes across various digital and video channels.