British constumers want more than just rewards
The number of British people who expect to be rewarded for their loyalty to brands has increased significantly in the last three years. Young adults aged 18 to 24 are…
Performance only marketing experiencing ‘slow death’ as digital brand builders dominate
New analysis of the ecommerce landscape has revealed the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital brand building…
Paris 2024 set to break online Olympic records
The 2024 Paris Olympic Games are set to be the first ‘Social Media Olympics’, poised to break records and captivate online audiences like never before, according to social media performance…
CallRail and ServiceTitan team up to help contractors drive high-quality lead conversions
CallRail, the AI-powered lead intelligence platform, has partnered with ServiceTitan, a software platform built to power the trades. The integration will allow mutual customers – including those in HVAC, plumbing, pest…
Brands spent $930bn on social media advertising since 2017
As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the…
Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap
The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to…
Sprout Social Names Mike Wolff as Chief Revenue Officer
Sprout Social, Inc. (“Sprout Social”, the “Company”) (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced the appointment of Mike Wolff to Chief Revenue Officer, effective…
Sprout Social appoints Erika Trautman as Chief Product Officer
Sprout Social, Inc., an industry-leading provider of cloud-based social media management software, announced the appointment of Erika Trautman to chief product officer, effective July 15, 2024. As chief product officer, Trautman will…
Social Media Trends Promote Early Cancer Screenings
Real Chemistry, a leading provider of AI-driven insights, healthcare marketing and communications, released a report on how the healthcare industry can more effectively use social media to promote early cancer screenings in young adults.…
LG Launches Global ‘Optimism Your Feed’ Campaign
LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with…
