New data from Dash Hudson’s highly anticipated Cross-Channel Social Media Benchmark Report has unveiled distinct channel opportunities for brands seeking to optimize their strategies in accordance with the current social media landscape.…
PulsePoint, a technology company revolutionizing health decision-making, announced the availability of new social capabilities to engage and measure authenticated healthcare professionals (HCPs) during brand-relevant moments on Meta — the parent…
Sprout Social, an industry-leading provider of cloud-based social media management software, today announced a new integration with Salesforce’s Agentforce assistant for Service Cloud. The integration enables Salesforce Service Cloud and…
Metricool, a social media management platform, published its fourth annual Instagram Benchmark Report. The 2024 report showcases data on how Instagram’s different content formats — Reels, Carousels and Stories — perform in…
It has been more than a year since Snap overcame two years of declining year-on-year revenue growth, and the company is now on track to achieve its highest level of…
If 2020 has taught us anything, it’s that massive disruptions can happen overnight across industries, with customer communication responsibilities from marketing to care often falling to the social media marketing…
Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement…
The number of British people who expect to be rewarded for their loyalty to brands has increased significantly in the last three years. Young adults aged 18 to 24 are…
New analysis of the ecommerce landscape has revealed the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital brand building…
The 2024 Paris Olympic Games are set to be the first ‘Social Media Olympics’, poised to break records and captivate online audiences like never before, according to social media performance…
