Integral Ad Science, a leading global media measurement and optimization platform, released its highly anticipated 19th edition of its Media Quality Report (MQR). The annual report analyzes over 280 billion…
Agora, Inc. , a pioneer and leading platform for real-time engagement APIs, unveiled its latest innovation, Adaptive Video OptimizationTM (AVO) along with support for the AV1 video codec. This advanced technology harnesses…
According to a recent report, 70% of brands agree that AI adoption will bring personalization to new heights and build deeper, more meaningful connections with their audiences. But few brands have harnessed these…
At Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced Adobe Firefly Services and Custom Models to fundamentally change how brands create and produce content to deliver personalization at…
Tunnl, a leading provider of AI-powered audience intelligence, introduces a new audience-based TV Ratings feature, enabling brands, agencies, and associations to target the specific broadcast and cable networks, programs, and dayparts their…
Deloitte Digital, in collaboration with Adobe and Amazon Web Services (AWS), is proud to introduce the Content Intelligence Hub, a solution designed to deliver intelligent content in a personalized and privacy-centric manner.…
A new market study of 2,008 adults in the U.S. and U.K. reveals 83% of consumers want brands to use video more to communicate with them, but 64% rarely or never get video communications.…
Applitools, the industry leader for AI-powered test automation, announced it has partnered with Kobiton, a leader in mobile application testing. The Applitools Intelligent Testing Platform integrated with Kobiton’s Mobile App Testing Platform…
LambdaTest, a leading cloud-based unified testing platform announces a strategic partnership with Xilligence, a product engineering company with a two-decade track record of delivering innovative technology solutions. Under this partnership, LambdaTest’s cutting-edge…
Applause, a world leader in testing and digital quality, released the results of its second Generative AI (Gen AI) Survey. The survey collected input from over 6,300 consumers, software developers and QA…
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