Integral Ad Science, a leading global media measurement and optimization platform, announced the expansion of its Quality Attention™ measurement product, adding support for mobile in-app environments. Quality Attention is the…
LambdaTest, a leading cloud-based unified testing platform, introduces its latest offering, the Live Inspect feature for app automation testing. This tool empowers developers and testers to optimize their app automation processes with…
ImageSource, Inc., the manufacturer of ILINX, the world’s most flexible process improvement platform, proudly announces the launch of a new website Innovations section. This new content provides insightful updates on…
AVANT, a platform for IT decision-making and the nation’s premier Technology Services Distributor, announced a strategic partnership with PolyAI, a pioneer in voice AI and lifelike automation solutions for the contact…
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, announced today a partnership with MetaRouter, the trailblazer in server-side tag management…
Global market research and insights leader Toluna has announced its ‘AI Everywhere’ strategy, marking a significant step in the company’s mission to provide on-demand access to unparalleled insights. AI Everywhere…
Fast Simon, the leader in AI-powered shopping optimization, today announced the launch of its Merchandising AI Assistant. Now, merchandisers can chat with an AI assistant to help create an enticing assortment and display for…
New research from adtech platform AdSapiens reveals senior marketers spend over a quarter (26%) of their entire marketing budget on A/B testing, highlighting a growing inefficiency problem in marketing. The research also…
Omnicom announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing…
Integral Ad Science, a leading global media measurement and optimization platform, released its highly anticipated 19th edition of its Media Quality Report (MQR). The annual report analyzes over 280 billion…
