LTK introduces new features to foster community engagement
LTK, the platform that powers Creator Commerce™, is marking a significant evolution of the platform with the launch of a new suite of tools and features designed to deepen creator…
Mediavine announces first advancement in Privacy Sandbox Testing
Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox’s Protected Audience API (PAAPI) since its launch earlier this year. Working…
Nextdoor chooses Alida to Build Trusted User Relationships
Alida, the leader in community-centered research, announced that Nextdoor, the essential neighborhood app, continues its partnership with Alida to collect user insights to help build trusting connections with neighbors and local…
Casio’s Smart Pop-Ups: 40% conversion, preserving brand values
Iconic consumer electronics brand, Casio, has increased conversion rates on its Casio and G-Shock UK sites by using Nosto’s Commerce Experience Platform to personalize the experience for customers buying its watches, calculators,…
NielsenIQ BASES, McDonald’s USA to introduce Cultural Resonance Module
NIQ, a global leader in consumer intelligence, proudly announces the integration of its new, industry-leading NIQ BASES Cultural Resonance module into BASES renowned ad testing portfolio, built in thought-partnership with…
Clinch adopts UID2 into their identity framework
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built…
Deloitte’s 18th annual “Digital Media Trends” survey
Key takeaways Why this mattersAccording to Deloitte’s 18th annual “Digital Media Trends” survey, American consumers’ evolving needs, behaviors, expectations and demographics, particularly Gen Zs and millennials, are continuing to influence the media and…
Messagepoint wins 2024 AI Excellence Awards for Gen AI Capabilities
Messagepoint announced it has been named a winner for the second year in a row of Business Intelligence Group’s Artificial Intelligence (AI) Excellence Awards, in the generative AI subcategory. The Artificial Intelligence Excellence…
EVOLV AI announced the launch of Auto Recommendations
Evolv AI, leader in AI-driven experimentation and digital experience optimization, announced the launch of its Automated UX Recommendations feature. This pivotal development unlocks the final piece of Evolv AI’s mission: to fully…
Clinch wins 2024 Artificial Intelligence Excellence Award
The Business Intelligence Group announced that Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, was named a winner in its Artificial…
