Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox’s Protected Audience API (PAAPI) since its launch earlier this year. Working…
Alida, the leader in community-centered research, announced that Nextdoor, the essential neighborhood app, continues its partnership with Alida to collect user insights to help build trusting connections with neighbors and local…
Iconic consumer electronics brand, Casio, has increased conversion rates on its Casio and G-Shock UK sites by using Nosto’s Commerce Experience Platform to personalize the experience for customers buying its watches, calculators,…
NIQ, a global leader in consumer intelligence, proudly announces the integration of its new, industry-leading NIQ BASES Cultural Resonance module into BASES renowned ad testing portfolio, built in thought-partnership with…
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built…
Key takeaways Why this mattersAccording to Deloitte’s 18th annual “Digital Media Trends” survey, American consumers’ evolving needs, behaviors, expectations and demographics, particularly Gen Zs and millennials, are continuing to influence the media and…
Messagepoint announced it has been named a winner for the second year in a row of Business Intelligence Group’s Artificial Intelligence (AI) Excellence Awards, in the generative AI subcategory. The Artificial Intelligence Excellence…
Evolv AI, leader in AI-driven experimentation and digital experience optimization, announced the launch of its Automated UX Recommendations feature. This pivotal development unlocks the final piece of Evolv AI’s mission: to fully…
The Business Intelligence Group announced that Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, was named a winner in its Artificial…
Tricentis, a global leader in continuous testing and quality engineering, released the findings of a new global survey on the importance of mobile application quality and testing, with emphasis on…
