Atlas Protocol (ATP), an application layer protocol for blockchain interactive advertising & marketing, has raised several million dollars from SB China Venture Capital (SBCVC), BV (Baidu Ventures), and other investors. According…
Mintegral, a global programmatic advertising platform and subsidiary of Mobvista (1860.HK), announced its continued dominance in the mobile advertising industry, securing impressive rankings in the AppsFlyer Performance Index 17. The AppsFlyer Performance…
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and…
Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe GenStudio for Performance Marketing, a new generative AI-first application that empowers brands and agencies to accelerate the delivery of global advertising and marketing…
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new…
Lemma, a leading omnichannel platform for emerging media, and Taiv, an AI-powered innovative video technology company revolutionizing venue-based media, today announced a strategic partnership that will transform venue-based and connected TV (CTV) advertising.…
Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads. Mintegral’s…
billups, the leading independent Out-of-Home (OOH) managed services agency, announced the appointment of four senior leaders to drive growth across the Australia and New Zealand, and Europe and Middle East…
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 SupplyChain Object (SCO) Validation Report. The analysis contains insights from Pixalate’s OpenRTB SCO validation process,…
In a groundbreaking advancement for the advertising industry, Comscore (NASDAQ: SCOR), a global leader in planning, transacting, and evaluating media across platforms, today unveiled a significant update to its Comscore Campaign…
