Rain the Growth Agency, the leading independent full-service advertising agency, expands their media expertise with the hiring of Rachel Baker as Senior Vice President, Head of Video Investment and Partnerships. Baker will help…
Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on…
Liveramp offered a people-based search targeting through Google about a year ago, now it is providing a similar kind of service for the Bing Search Engine. About a year past,…
Sponsored Profit, an Amazon PPC strategy company, provides Amazon FBA sellers with everything needed to manage Sponsored Products campaigns quickly, confidently and profitably. Members will have access to tools, straightforward…
AT&T, world’s largest telecommunications company, the second largest mobile telephone services provider in the United States is in talks with digital ad exchange Company AppNexus for a complete buyout at a possible…
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e…
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced that it was named Best DSP in Cynopsis’ Best of the Best Awards and…
Atlas Protocol (ATP), an application layer protocol for blockchain interactive advertising & marketing, has raised several million dollars from SB China Venture Capital (SBCVC), BV (Baidu Ventures), and other investors. According…
Mintegral, a global programmatic advertising platform and subsidiary of Mobvista (1860.HK), announced its continued dominance in the mobile advertising industry, securing impressive rankings in the AppsFlyer Performance Index 17. The AppsFlyer Performance…
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and…
