Gen Z is the nastiest generation with online reviews
46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card…
BRAVE COMMERCE Live Hosted by MikMak and Profitero: Must-Watch Sessions for Commerce Professionals
On Tuesday, May 21, 2024, New York City was abuzz with excitement as some of the brightest minds in commerce and marketing gathered for BRAVE COMMERCE Live, an event hosted…
AI-informed marketing strategies to make their debut at Paris Olympics
Slightly more than half (51%) of UK marketers have been using AI to plan and develop their marketing strategies around the Olympics. That is according to research from Optimizely, a digital…
How Do Leading Multichannel Consumer Electronics Brands Drive e-Commerce Growth in Today’s Market?
Driven by constant innovation, Consumer Electronics is one of the most dynamic sectors in eCommerce. According to Statista, the global revenue generated in the Consumer Electronics market is projected to reach…
AI’s Biggest Advantage: Making Marketing Analysis Easier
Every agency wants to extract deep insights from marketing data. Everybody wants to identify non-obvious patterns and trends they can use to make better decisions, improve campaigns, and delight clients…
Yext acquires financial services client engagement platform Hearsay Systems
Digital presence platform for multi-location brands, Yext, has completed its acquisition of Hearsay Systems, a specialist in digital client engagement for financial services. The acquisition marks a significant milestone for Yext…
Unrealistic technical demands and tech hinder marketers
Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by customer data operating system…
Box and Slack expand partnership with the launch of Box AI in Slack
Box, an Intelligent Content Cloud, and AI-powered work operating system, Slack, a Salesforce company, have expanded their partnership that brings secure AI to enterprise content to transform the way organisations…
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
ICYMI: The creator economy is projected to reach a value of over $500B by 2030. How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to…
Scaling creativity with AI: Building smarter content through data-driven insights
The age-old adage “creativity can’t be scaled” is being challenged. With AI evolving at lightning speed, marketers are increasingly turning to data-driven insights to fuel their creative strategies. It’s no…
