Buyer Persona Institute (BPI), renowned for partnering with global companies to develop buyer personas that take the guesswork out of marketing and sales, today announced that the 2nd edition of Buyer Personas will be…
Thirty-two percent of consumers report that they plan to begin holiday shopping before November, according to a survey by Gartner, Inc. A survey of 327 consumers conducted in June 2024…
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built…
Brightcove , the world’s most trusted streaming technology company, announced the introduction of the Brightcove AI Suite, a multi-faceted product launch designed to shape the future of video and engagement…
VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology and Analytics. Jensen’s addition comes as the company continues…
VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology and Analytics. Jensen’s addition comes as the company continues…
The partnership enhances DeepIntent’s platform with premium, first-look media offerings and provides Everyday Health Group with an advanced DSP platform to provide data-enhanced products to improve health marketers’ campaign performance. DeepIntent, the…
PurpleLab®, the healthcare analytics platform with one of the largest medical and pharmaceutical databases in the United States, announced the introduction of Audience Builder, a new solution for advertisers that…
MessageGears, the leading data activation and engagement platform for enterprise brands, announced it has been named to the 2024 Inc. 5000 list of fastest-growing private companies in America for the fifth year.…
AnswerRocket, a pioneer in GenAI-powered analytics, and Kantar, the world’s leading marketing data and analytics company, are excited to announce a go-to-market partnership on joint clients that will use GenAI to help reduce…
