Mediaocean, the mission-critical platform for omnichannel advertising, has unveiled insights from its latest TechValidate survey. The findings outline requirements for a transformative approach to ad verification with 87% of marketers…
Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for four new service providers, expanding its reach across…
LoopMe, the leading outcomes-based digital advertising platform, has launched an AI Outcomes Guarantee solution that offers an exclusive market-first guarantee on a suite of brand lift key performance indicators (KPIs). This…
Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc. (NASDAQ: DRCT), today announced the launch of Colossus Connections. This new initiative…
Mirror Digital, a pioneer in digital publishing, announces the launch of The Scene, an innovative platform that transforms content creation and distribution. Tailored for diverse creators and publishers, The Scene levels the playing…
Upwave, the leading analytics platform for brand advertising, today announced the appointment of Peter Daboll to its Advisory Program. With more than 25 years of experience in advertising measurement and a track…
Amid rapid growth in 2020 and in anticipation of further transformation in 2021, PremiumMedia360, the advertising data automation company, has made three key hires to its leadership team. The executives, each of…
The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15,…
RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced that it has been selected as the winner of the “AdTech Innovation Award” in the third…
Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean), today announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The…
