At the precipice of the Black Friday/Cyber Monday shopping boom, a Portugal-based adtech startup, CATCH, announces the launch of the “Customer Activity Technology” solution for efficient web analytics and customer engagement. The new…
GMS, the AI-driven communications solutions company for global enterprises and Mobile Network Operators (MNOs), rolls out Generative Response Ads, a disruptive innovation that enables consumers to engage in real-time conversations…
Transmit, a market-leading technology platform offering advanced advertising solutions and Wurl, a leader in the Connected TV (CTV) industry, announced a strategic partnership to bring Transmit’s in-stream ad formats to the thousands of…
Omneky, the leading provider of generative AI solutions for advertising, today announced the launch of Creative Generation Pro Self Serve, a revolutionary platform that empowers marketers to effortlessly create, analyze, and launch…
MINT, the global leader in Advertising Resource Management (ARM) software, today announces a partnership with Celonis, the global leader in Process Mining and Process Intelligence. This collaboration will enable MINT to embed process intelligence into the…
Snowplow, the global leader in customer data infrastructure (CDI), announced the appointment of two senior executives based at its Boston headquarters to accelerate AI product innovation and enhance technical services…
Genuin, the first vertical video-powered Community Media Network transforming the commerce media landscape, today announced three major milestones in its growth trajectory. These developments include the appointment of its first…
Mediaocean, the mission-critical platform for omnichannel advertising, has unveiled insights from its latest TechValidate survey. The findings outline requirements for a transformative approach to ad verification with 87% of marketers…
Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for four new service providers, expanding its reach across…
LoopMe, the leading outcomes-based digital advertising platform, has launched an AI Outcomes Guarantee solution that offers an exclusive market-first guarantee on a suite of brand lift key performance indicators (KPIs). This…
