AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named Cross-Channel Attribution. This dashboard enables marketers to centralize metrics seamlessly, streamline…
The Digital Advertising Alliance (DAA) announced the release of new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers…
Qloo, the leading AI for predicting global consumer tastes and preferences, has hired seasoned technology executive Jim Jansen as Chief Revenue Officer. The move to strengthen its executive leadership team follows a…
1. A Converging Ecosystem2. The Backbone of AdTech3. Data Integration and the End of Silos4. Artificial Intelligence: Driving Efficiency and PrecisionAdTech in 2024 and Beyond AdTech is taking over digital…
Vibenomics, a Mood Media Company, announced the appointment of Brendan Carey as Group Director of Retail Media, EMEA, marking the company’s strategic expansion into the European focused (EMEA) markets. This key hire…
CommScope, a global leader in network connectivity, announced that Mediacom Communications has deployed the CommScope® Manifest Delivery Controller (MDC) for IP video. By implementing the CommScope MDC, Mediacom can increase…
MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of George Nazi as a member of its Board. George, a distinguished AI expert and globally recognized technology…
CELUS announced that it has integrated cutting-edge solutions and Winning Combination reference designs by Renesas into the CELUS Design Platform’s expansive database. These solutions have been developed in collaboration with…
Intertrust, the leader in trusted computing and digital rights management, will showcase its cutting-edge solutions at IBC 2024, Hall 5, stand A60, from September 13-16, 2024. Building on the company’s…
Ad tech platform Leap4 has announced the addition of The Media Sense into its growing products and platform offering focused on transforming the advertising and media industry. The strategic move strengthens…
