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Category Adtech

  1. Home
  2. Archive by category "Adtech"
Comcast Advertising and Comscore announced an expanded partnership
  • October 1, 2024
  • 2 minutes Read
Comcast Advertising and Comscore announced an expanded partnership

Comcast Advertising, the advertising division of Comcast, and Comscore, a trusted currency for planning, transacting, and evaluating media across platforms, announced an expanded partnership to allow for enhanced cross-platform signal validation…

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the COOL company Strengthens Market Position Acquiring ADventori
  • October 1, 2024
  • 4 minutes Read
the COOL company Strengthens Market Position Acquiring ADventori

the COOL company — parent company to a growing collection of brands on a mission to create a better experience for everyone in the advertising ecosystem — announced its acquisition…

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Instacart Unveils New Ad Solutions to Spark Out-of-Aisle Inspiration
  • October 1, 2024
  • 4 minutes Read
Instacart Unveils New Ad Solutions to Spark Out-of-Aisle Inspiration

Instacart (Nasdaq: CART), the leading grocery technology company in North America, today announced new advertising solutions to enhance consumer discovery and brand engagement on its platform. These tools expand Instacart’s on-platform advertising capabilities beyond…

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Over a Third CTV Users Plan to Start Holiday Shopping Early This Year
  • October 1, 2024
  • 3 minutes Read
Over a Third CTV Users Plan to Start Holiday Shopping Early This Year

LG Ad Solutions released today a report, titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals that over a third (37%) of CTV users plan to start…

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Aleph adds TikTok ad products to portfolio in Balkans & Baltics region
  • October 1, 2024
  • 2 minutes Read
Aleph adds TikTok ad products to portfolio in Balkans & Baltics region

Aleph, a network of global digital experts offering technology-driven solutions to support the digital ecosystem, is excited to announce the expansion of its offer and product portfolio by adding TikTok Ad products…

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Scope AI Reaches Milestones in GEM Platform Development
  • October 1, 2024
  • 2 minutes Read
Scope AI Reaches Milestones in GEM Platform Development

Scope AI Corp. is pleased to announce significant advancements in the development of its artificial intelligence-driven visual recognition technology, the GEM (General Enterprise Machine Learning) system. Building on the initial vision,…

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Primis Strengthens Leadership Team with Strategic C-Suite Promotions
  • October 1, 2024
  • 3 minutes Read
Primis Strengthens Leadership Team with Strategic C-Suite Promotions

Primis, a leading video discovery platform for global publishers, announced the promotion of two key executives to C-level positions. These strategic promotions reflect Primis’s remarkable growth and its commitment to…

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Google Halts Cookie Phase-Out, Echoes Apple’s Strategy: Kochava
  • September 30, 2024
  • 3 minutes Read
Google Halts Cookie Phase-Out, Echoes Apple’s Strategy: Kochava

Earlier on Monday, it was reported that Google has abandoned plans to scrap third-party cookies in Chrome. The announcement comes after years of meticulous planning and deliberation, with Google creating,…

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Trivver and Niantic 8th Wall announced partnership
  • September 30, 2024
  • 4 minutes Read
Trivver and Niantic 8th Wall announced partnership

Trivver, a Florida-based Augmented Reality and AI tech company and Niantic 8th Wall, the leading WebAR platform for agencies, brands, and developers known for driving the evolution of spatial computing, today…

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StrawberryFrog Creative Purpose Agency of the Year, Ad Age Gold
  • September 30, 2024
  • 2 minutes Read
StrawberryFrog Creative Purpose Agency of the Year, Ad Age Gold

This recognition solidifies StrawberryFrog’s 25 year position as a leader in the advertising industry, highlighting its ability to do what huge clients need and want, and doing it differently than…

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Guideline Launches Signal Platform for Pre-Earnings Advertising Intelligence

  • September 22, 2026
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