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Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance marketing agency based in San Francisco, has won top honors for Best B2B PPC Initiative for its work with leading customer engagement platform Customer.io. This marks the second straight year Blackbird PPC has won this award, after a win in 2024 for the agency’s work with network detection and response leader Corelight.
“It’s always an honor to be recognized by a respected industry source like Search Engine Land,” said Blackbird CEO Jay Stampfl. “Clients like Customer.io, who trust us to find new ways to drive results, continue to push our team to get better.”
Blackbird PPC’s high-touch approach to account management and rigorous integration of MMM and first-party data, both of which played important roles for Customer.io’s campaigns, has helped drive transformative business growth for clients in B2B, eCommerce, and B2C. The agency’s recent NPS (Net Promoter Score), which measures client satisfaction and loyalty, was 93.
“Blackbird PPC has been an exceptional partner in helping us scale and optimize our paid media strategy. Their integration of back-end data and their approach to measurement, including their work on MMM, has given us visibility into what’s driving revenue,” said Jason Lyman, CMO of Customer.io “They’ve consistently delivered strategic guidance and executed with excellence.”
Danny Goodwin, Search Engine Land’s Editorial Director and head of the judging committee for the 2025 program, was impressed with the innovation and resilience displayed by this year’s participants.
“Every year, the Search Engine Land Awards remind us just how creative, adaptable, and impactful this community is. Marketers continue to inspire, innovate, deliver results, and elevate what’s possible in search. This year’s winners exemplify the best of what our industry can achieve.”
