Akhil Parekh Joins Nielsen as Chief Solutions Officer of Digital Product

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Nielsen, a global leader in audience measurement, data, and analytics, has announced the appointment of Akhil Parekh as its Chief Solutions Officer of Digital Product.

New Role and Responsibilities

Role Creation: This is a newly created position at Nielsen.
Value Proposition Expansion: Akhil will expand Nielsen’s value proposition within the advertising ecosystem through new digital products and enhancements.
Team Oversight: He will oversee teams focused on Nielsen’s planning and ads products.
Strategic Partnerships: Akhil will manage and enhance strategic partnerships.
Collaboration: He will partner with Deirdre Thomas, Chief Product Officer for Audience Measurement, to lead product strategy for Nielsen’s content solutions and existing ratings and reporting teams.

Leadership Statements

Akhil Parekh’s Vision: Akhil expressed his honor in continuing Nielsen’s leadership in audience measurement and innovation in the digital space.
CEO’s Perspective: Karthik Rao, CEO of Nielsen, emphasized the strategic importance of innovation in streaming and convergent TV, and expressed confidence in Akhil’s role in achieving this vision.

Akhil Parekh’s Background

Industry Experience: Akhil has extensive experience in the advertising industry.
Track Record: He has a proven track record of driving product innovation and maximizing impact through collaboration.
Previous Roles:
- Publicis Groupe: Executive Vice President, Managing Director, responsible for building a new media platform for agency planners and buyers.
- Mediaocean: Held senior positions, including at 4C Insights, acquired by Mediaocean.
- Other Positions: Served at Rovi Corporation, Amp’d Mobile, and ExcelaCom.

Strategic Growth: Akhil Parekh’s appointment is a strategic move for Nielsen, aiming to enhance its digital product offerings and maintain its leadership in audience measurement and advertising innovation.
Future Vision: The addition of Akhil to the team is expected to play a crucial role in developing the products and strategies necessary for client success in the evolving advertising ecosystem.