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StackAdapt has unveiled Ivy Studio, a new AI-powered advertising hub designed to transform how marketers manage digital campaigns. Built on the company’s Ivy AI engine, the platform introduces AI agents that can analyze campaign performance, identify opportunities, recommend optimizations, and execute tasks from a single interface.
The launch reflects StackAdapt’s vision of moving beyond traditional dashboard-driven advertising platforms toward agent-based marketing, where users interact with AI using natural language instead of manually navigating reports and campaign settings.
According to the company, Ivy Studio enables marketers to define business goals while AI agents handle campaign analysis, optimization recommendations, and workflow execution. Rather than relying on multiple dashboards and manual decision-making, the platform aims to automate complex advertising processes and improve efficiency.
StackAdapt believes the future of demand-side platforms (DSPs) lies in intelligent AI agents that understand advertising objectives and translate them into measurable business outcomes. The company says the platform has been designed to reduce operational complexity while helping marketing teams focus more on strategy and performance.
The announcement comes as AI adoption continues to reshape the advertising technology landscape, with marketers increasingly looking for solutions that simplify campaign management across multiple channels. StackAdapt positions Ivy Studio as a step toward a future where AI agents become the primary interface for managing digital advertising instead of conventional dashboards.
With Ivy Studio, StackAdapt joins a growing number of martech providers integrating agentic AI into their platforms, but differentiates itself by focusing on end-to-end campaign execution rather than simply adding conversational AI to existing interfaces. The company expects the platform to help marketers streamline workflows, accelerate decision-making, and deliver stronger campaign outcomes.
