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Sprinklr has appointed Thomas Addis as its new Chief Revenue Officer (CRO), effective immediately, as the company strengthens its go-to-market strategy and accelerates growth across its AI-native Unified Customer Experience Management (Unified-CXM) platform.
Addis will report directly to Rory Read, President and CEO of Sprinklr, and will lead the company’s global revenue organization with a focus on customer engagement, sales execution, and business expansion.
“We are thrilled to welcome Thomas to the Sprinklr team,” said Rory Read. “His proven track record of driving growth through customer engagement, an AI-forward approach, and building high-performing global sales teams will be instrumental as we continue our transformation journey and strengthen how we serve customers.”
Addis brings more than 20 years of enterprise technology leadership experience across sales, revenue operations, and go-to-market strategy. Most recently, he served as President and Chief Revenue Officer at Bazaarvoice, where he helped nearly double the company’s revenue through a scalable, AI-driven growth model.
Before Bazaarvoice, Addis was CEO of Kinetica, where he aligned product development with go-to-market strategy to drive profitable growth. He also served as Global Chief Revenue Officer at Box, helping scale the company’s commercial operations, and previously held leadership positions at Salesforce, joining the company before its initial public offering and contributing to its growth from $51 million to more than $2 billion in revenue.
Commenting on his appointment, Addis said, “What stands out to me about Sprinklr is the combination of a powerful platform, a clear strategy, and a team that’s ready to execute. I’m excited to help build a more aligned, execution-focused go-to-market approach that delivers meaningful results for our customers.”
The appointment reflects Sprinklr’s continued investment in expanding its AI-powered customer experience platform while strengthening its leadership team to support enterprise growth and enhance customer engagement worldwide.
