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Creative Advisor uses artificial intelligence and campaign data to help advertisers optimize video ads before launch
tvScientific by Pinterest has introduced Creative Advisor, a new AI-powered platform designed to help advertisers evaluate and optimize connected TV (CTV) advertising creative before and during campaign deployment.
The solution aims to address one of the most significant challenges in television advertising: understanding how creative elements influence campaign performance. By analyzing various components of video advertisements, Creative Advisor provides recommendations intended to improve audience engagement and overall campaign effectiveness.
According to the company, the platform leverages artificial intelligence models trained on historical CTV performance data and outcome-based insights. The system evaluates multiple aspects of video ads, including messaging, branding visibility, audio elements, and calls to action, to identify factors that may influence consumer response.
As streaming and connected TV continue to attract larger advertising budgets, marketers are increasingly looking for tools that provide measurable insights into creative performance. Creative Advisor is designed to offer predictive guidance before campaigns go live, helping advertisers make informed creative decisions prior to committing media spend.
The platform assigns a Creative Strength score to individual advertisements and delivers an assessment of key performance indicators linked to creative effectiveness. Advertisers can use these insights to refine existing campaigns or optimize new creative assets before launch.
Early testing conducted across multiple advertising campaigns indicated that brands implementing the platform’s recommendations achieved an average improvement in campaign performance. The company states that even small adjustments to branding, messaging, or visual presentation can contribute to stronger engagement and conversion outcomes.
In addition to automated analysis, Creative Advisor is supported by creative and performance specialists who assist advertisers in translating platform insights into actionable improvements.
The launch reflects a broader trend toward the use of artificial intelligence in advertising and marketing, where data-driven optimization is becoming increasingly important for maximizing return on investment. By combining AI-based analysis with real-world campaign performance signals, tvScientific aims to help advertisers improve the effectiveness of television advertising across streaming environments.
Creative Advisor is currently available through tvScientific by Pinterest and can be accessed upon request.
