0
0
Camphouse has secured a Series A funding round, bringing its total capital raised to $17 million as the company looks to expand its AI-powered media operations platform and support growing enterprise adoption.
The round was backed by existing investors including Fairpoint, eEquity, Newion, Frol41, and J12 Ventures. The new funding will be directed toward product research and development, with a focus on enhancing AI capabilities across media planning and operations workflows. Camphouse also plans to expand its customer success organization to support larger global deployments.
The investment comes during a period of strong commercial growth for the company, highlighted by a major agreement with L’Oréal Groupe. The beauty giant has selected Camphouse as its worldwide media planning system of record, making the platform responsible for supporting media planning activities across its global markets and business divisions.
According to Alexander Högman, the funding will help the company scale its platform and deliver greater value to enterprise marketing organizations. He noted that the partnership with L’Oréal demonstrates the platform’s ability to support large-scale, complex media operations across multiple markets and channels.
Camphouse positions itself as an AI-native media system of record that combines media planning and performance data into a unified platform. By providing real-time visibility into media investments across agencies, channels, and regions, the company aims to help marketing teams make faster decisions and optimize spending more effectively.
With the new funding and growing enterprise adoption, Camphouse plans to further develop AI-driven capabilities designed to reduce manual media management tasks and enable marketing teams to focus on strategic decision-making and campaign performance.
