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Infidigit has announced a strategic partnership with Semrush, bringing together AI search intelligence and growth marketing expertise to help brands strengthen their visibility across AI-powered discovery platforms.
The collaboration comes as consumer search behavior continues to evolve. According to data cited by the companies, 37% of consumers now begin their search journeys using AI tools rather than traditional search engines, while visitors referred through large language models (LLMs) convert at significantly higher rates than traditional search traffic. Additionally, 60% of mobile searches now end without a click, highlighting the growing importance of being visible within AI-generated responses.
At the center of the partnership is Semrush’s AI Optimization (AIO) platform for Enterprise, which provides access to an extensive AI prompt intelligence database containing more than 261 million prompts, 32 regional databases, and insights covering over 36 million brands.
Infidigit will use this intelligence to build and execute strategies across SEO, Generative Engine Optimization (GEO), content marketing, conversion rate optimization (CRO), and AI discovery optimization. The goal is to help brands improve their visibility in AI-generated answers while connecting that visibility to measurable business outcomes.
“We are living through the most significant shift in brand discovery since Google became the default,” said Kaushal Thakkar. “Buyers are forming opinions, comparing options, and making decisions inside AI systems before they ever visit a website. The brands that win will be those that are present and trusted at that moment.”
The partnership combines Semrush’s AI prompt intelligence with Infidigit’s experience working with more than 200 global brands and earning over 95 industry awards. By integrating AI visibility signals into broader growth strategies, the companies aim to provide brands with a unified approach to improving discoverability across emerging AI-driven search environments.
The announcement also aligns with Semrush research showing that more than 80% of AI-generated answers cite sources built on strong SEO foundations, suggesting that brands with established organic authority are well-positioned to benefit from the rise of AI search when supported by the right optimization strategies.
