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UScellular is introducing a customer engagement solution for its business and government customers powered by the global communications platform Infobip. The solution uses the Infobip CPaaS X (Communications Platform as a Service) platform to allow customers to create personalized, omnichannel messaging campaigns.
Personalized campaigns can be easily created and deployed using a simple visual interface, helping deliver the right message to the right person at the right time. The most frequently used channels include SMS, RCS, MMS, voice, email, mobile push and in-app messages, and WhatsApp. The solution also integrates with popular CRM systems, marketing automation tools, and other third-party software, enabling businesses to streamline their workflows and operations.
“This solution will help our business and government customers affordably upgrade their messaging capabilities, better target the message to their audience, and generate a higher open and conversion rate,” said Kim Kerr, senior vice president, enterprise sales and operations for UScellular.
The benefits of the customer engagement solution span across several key industrial segments, including:
- Healthcare: helps with patient engagement, remote patient monitoring, and claims processing
- Utilities: provides outage alerts, meter reading, and payment reminders
- Government: supports citizen engagement, social services, and tax collection
- Retail: tracks marketing engagement, mobile shopping, and shipping notifications
“Our automated CPaaS X onboarding and number provisioning allows UScellular customers to get operational and send messages faster than they thought possible,” said Marcelo Frizzo, Vice President of Telecom Strategy and Partnerships at Infobip.
In 2023, Infobip was recognized as a leader in the CPaaS market by analyst firm Gartner for its overall completeness of vision and ability to execute. Developed with and for the platforms, Infobip’s CPaaS X is an evolution of the standard CPaaS model that simplifies sending cross-channel communications while using Infobip’s delivery infrastructure. It provides industry-leading integration, automation, security, and scalability.
