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PulsePoint has expanded its Audience Manager platform to Google Search and Microsoft Bing, enabling healthcare marketers to reach verified healthcare professionals (HCPs) with NPI-level precision in two of the industry’s most important clinical research environments.
The expansion allows pharmaceutical and healthcare brands to activate and measure campaigns targeting verified National Provider Identifier (NPI) audiences while coordinating search advertising with campaigns running across PulsePoint’s broader omnichannel ecosystem, including social media, electronic health records (EHR), display, connected TV, and audio channels.
According to PulsePoint, more than 94% of healthcare professionals use search engines to research pharmaceutical products, while search is six times more influential in treatment decisions than AI-powered tools such as GPT-based assistants. The company says traditional search audience targeting lacks the specialty-level accuracy and transparency required for healthcare advertising, prompting the need for verified NPI-based targeting.
The platform leverages DirectMatch™ technology to deterministically identify verified healthcare professionals and deliver campaigns directly within Google Search and Microsoft Bing. In addition to audience activation, the solution provides Physician-Level Data (PLD) reporting, offering detailed insights into campaign performance by keyword, specialty, ad group, timestamp, and individual provider engagement.
PulsePoint also integrates the expanded search capabilities with HCP365, its cross-channel measurement solution that enables marketers to analyze verified healthcare professional engagement across the entire media mix rather than evaluating search campaigns in isolation.
The launch strengthens PulsePoint’s healthcare marketing platform by enabling consistent, verified engagement with clinicians throughout their digital journey—from initial clinical research on search engines to subsequent interactions across multiple marketing channels.
By bringing NPI-verified targeting and measurement to Google Search and Microsoft Bing, PulsePoint aims to help healthcare marketers improve campaign precision, demonstrate channel-level ROI, and deliver more effective omnichannel engagement with healthcare professionals.
