DSP Access Could Boost Retail Media Budgets, Says Koddi Survey
Koddi, the leading retail and commerce media technology for enterprises, revealed that the majority of both brands and agencies say that DSP access would encourage them to move more of…
Comscore Launches Certified Deal IDs in Magnite’s SSP
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a new solution to address the inventory quality challenges facing advertisers. Comscore Certified Deal IDs, initially…
Fiverr: Owners Say Marketing Drives Growth, But Time Lags
Marketing challenges from brand awareness to customer retention are the top concerns facing small businesses, yet 70% spend less than five hours weekly addressing these issues, according to a survey of nearly…
Bop Design Launches B2B Content Strategy Guide
Bop Design, a leading B2B marketing and web design agency, has released an in-depth guide to help B2B firms increase revenue through a strategic and ROI-driven content marketing approach. Titled “How…
Quad Integrates Vistar Media for Enhanced In-Store Ad Targeting
Quad/Graphics, Inc., a marketing experience company that solves complex marketing challenges for its clients, announced a strategic partnership with Vistar Media, the leading global provider of technology solutions for out-of-home…
Amplitude Announces New Strategic Collaboration Agreement with AWS
Amplitude, the leading digital analytics platform, announced that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS). This will expand opportunities to jointly build solutions…
MikMak Enhances Platform to Power Profitable Growth for Global Brands
MikMak, the leading global eCommerce enablement and analytics platform, announced significant enhancements to the MikMak 3.0 Platform. This will empower brands to grow profitably by enabling commerce everywhere and measuring…
Thunderbit Launches Vertical AI Web Data Extraction Agent for Businesses
Thunderbit, a new AI-powered web data extraction platform, announced the launch of its vertical AI agent designed specifically for business users seeking smarter, faster, and more accessible ways to extract…
Axtria Releases New Customer Engagement Study for Life Sciences
Axtria Inc., an AI-first data analytics innovator transforming life sciences, released the findings of its new Customer Engagement Planning and Execution Benchmarking Study. The study, based on anonymized data from 16…
76% of Customers Prefer Branded Calls When Engaging With Businesses
A new Transaction Network Services (TNS) survey released finds that the rise in scams and persistently high volume of robocalls is driving consumer demand for businesses to brand their calls.…
