60% of consumers believe their data is misusedv
As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling practices. This is according to a study…
Choose the right customer data platform (CDP) for your business: Why AEP stands out
How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking):…
Unrealistic technical demands and tech hinder marketers
Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by customer data operating system…
Box and Slack expand partnership with the launch of Box AI in Slack
Box, an Intelligent Content Cloud, and AI-powered work operating system, Slack, a Salesforce company, have expanded their partnership that brings secure AI to enterprise content to transform the way organisations…
Contentful acquires content personalisation and experimentation firm Ninetailed
Contentful, a composable content platform, has signed a definitive agreement to acquire Berlin-based Ninetailed, a structured content personalisation and experimentation specialist. This move will allow Contentful to offer its customers…
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
ICYMI: The creator economy is projected to reach a value of over $500B by 2030. How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to…
HubSpot launches the first free tool for AI discovery
Customers and prospects are ditching traditional search in favour of researching with AI for quick, personalised answers, according to marketing specialist HubSpot. In fact, it says, usage of tools like…
Scaling creativity with AI: Building smarter content through data-driven insights
The age-old adage “creativity can’t be scaled” is being challenged. With AI evolving at lightning speed, marketers are increasingly turning to data-driven insights to fuel their creative strategies. It’s no…
How to optimise your marketing strategy with data-driven insights
To optimise your marketing strategy with data-driven insights, it’s crucial to follow a structured approach. This guide outlines the key steps, illustrated by Kellanova, a global food manufacturing company. Step…
CallRail and ServiceTitan team up to help contractors drive high-quality lead conversions
CallRail, the AI-powered lead intelligence platform, has partnered with ServiceTitan, a software platform built to power the trades. The integration will allow mutual customers – including those in HVAC, plumbing, pest…
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