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TV analytics firm TVSquared has launched its cross-platform measurement and attribution platform for all forms of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and…
As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping…
Leicester City Council is a unitary authority responsible for local government in the city of Leicester, England. It consists of 54 councillors, representing 22 wards in the city, overseen by…
UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. This is according to research by…
A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which…
Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This…
Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless…
With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on…
Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping…
If 2020 has taught us anything, it’s that massive disruptions can happen overnight across industries, with customer communication responsibilities from marketing to care often falling to the social media marketing…
