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Published setup guide outlines how Shopify merchants can connect consent management with client-side tags and server-side tracking destinations
Elevar has published documentation for integrating Captain Compliance’s consent management platform with its Google Consent Mode and server-side tracking setup, giving Shopify merchants a documented approach to connecting consent signals with their ecommerce tracking infrastructure.
The integration guides merchants through installing Captain Compliance from the Google Tag Manager community template gallery and configuring it to communicate consent choices to Elevar’s client-side tags and server-side destinations. The documentation is intended to help ecommerce teams coordinate consent management with their existing tracking workflows.
Connecting Consent Signals With Tracking
The setup begins with enabling Google Consent Mode in the Shopify source through Elevar’s existing configuration. Merchants can then add the Captain Compliance consent management platform (CMP) template in Google Tag Manager, enter an access token, and configure the trigger to run on Consent Initialization across all pages.
After publishing the workspace, merchants can follow Elevar’s additional guides to configure consent requirements for client-side tags and customize server-side destinations to respect the same consent choices.
The integration is designed to ensure that consent signals are communicated throughout the tracking setup rather than being limited to the storefront banner.
Addressing Consent in Server-Side Tracking
Server-side tracking can help ecommerce businesses maintain conversion measurement as browser restrictions and advertising platform changes affect client-side tracking. However, consent choices must also be passed to server-side systems to ensure that tracking destinations respond appropriately to users’ preferences.
The documented workflow connects Captain Compliance’s consent signals with Elevar’s tracking infrastructure, helping merchants configure when tags and destinations can process tracking events.
The approach is particularly relevant for businesses operating in jurisdictions with consent or opt-out requirements, including the European Union, the United Kingdom, and certain US states. Actual compliance depends on the merchant’s implementation, applicable laws, and how consent signals are enforced across the full technology stack.
Supporting Consent Management for Shopify Stores
Captain Compliance provides consent management tools for ecommerce storefronts, including cookie and tracking technology scanning, consent banners, and transparency notices. These capabilities are intended to help merchants identify tracking technologies and communicate how data is collected and used.
The integration documentation positions the platform alongside Elevar’s tracking tools, which support conversion measurement and connections to destinations such as Meta, Google, TikTok, and Google Analytics 4 (GA4).
For merchants, a documented integration can simplify implementation by providing a shared configuration path for consent management and tracking. It does not, by itself, guarantee compliance with privacy laws or eliminate the need to review individual tags, destinations, and data-processing practices.
Elevar’s Place Within Audiense
The announcement comes as Elevar operates within the broader Audiense group. Buxton, backed by PSG Equity, acquired Elevar in 2024 and Audiense in 2025. In 2026, the businesses unified under the Audiense name, bringing together online conversion tracking, location intelligence, and audience insights.
Elevar’s tracking capabilities continue to support ecommerce measurement and server-side integrations. The Captain Compliance documentation gives merchants using those tools a defined setup path for connecting consent management with their existing Shopify tracking environment.
Merchants can consult the Captain Compliance consent management integration guide for Elevar’s Google Consent Mode and the Captain Compliance platform overview for setup instructions and product details.
