LG Ad Solutions, in collaboration with MediaScience, released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates…
Shirofune, the leading digital advertising automation management tool, announced an enhanced Improvement Suggestion feature that proposes optimal keyword and search query settings for Amazon Ads. Shirofune’s Improvement Suggestion identifies keywords and search…
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to…
The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to…
69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more…
Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via…
In collaboration with researchers at King’s Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital Turbine announced the release of “The Ultimate Guide to Interactive Mobile…
MobileFuse, a major player in in-app, CTV, and DOOH advertising, has officially partnered with iSpot.tv, a leading cross-platform TV measurement company. This collaboration designates iSpot.tv as MobileFuse’s preferred measurement solution, utilizing their Unified…
Snap Inc. becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp’s cross-platform planning solution VideoAmp and Snap Inc. have partnered to integrate Snap’s…
AdPlayer.Pro introduces new Demand integration options, streamlines video ad performance in mobile apps. AdPlayer.Pro, a global provider of online video advertising technologies, has announced a set of crucial feature upgrades in…
