ARS Advertising, an advertising collective run by Ross Shelleman, has completed the acquisition of Manifest, an award-winning content experience agency specializing in innovative content. Driven by an integrated team composed…
Ibotta, a leading cash back rewards and performance marketing platform, debuted its Make It Rain experiential campaign. Consumers in New York, Chicago and Denver will be gifted with free cash back…
Gemspring Capital, a middle market private equity firm, today announced that its portfolio company ROR Partners LLC (“ROR”), a data-driven, AI-integrated, performance marketing company, completed the formation of ActivImpact, LLC (“ActivImpact”), creating…
The Ramey Agency, a brand strategy and performance marketing agency for premium brands, is pleased to announce the promotion of Erick Evans to President of the firm. In his role as President,…
TrueDialog, a leading provider of enterprise-grade SMS texting solutions, announced that Amanda McGuckin Hager has joined the company as Chief Marketing Officer (CMO), reporting to CEO John Wright. McGuckin Hager brings over 25…
DMi Partners, the award-winning full-service performance marketing agency specializing in affiliate, email, paid search, and SEO, is excited to announce the launch of Lumina by DMi, a cutting-edge platform designed to revolutionize measurement…
Buyerlink, a leading online auction marketplace for performance-based marketing, announced it has secured a new $41 million debt facility with Citigroup (Citi). This new financing arrangement bolsters Buyerlink’s capital structure, enabling it to continue…
Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless…
mrge, the leading intelligent platform for Commerce Advertising, announces the acquisition of MaxBounty, a premier performance marketing network based in Ottawa, Canada. MaxBounty was founded in 2004. This strategic acquisition marks the…
What If Media Group, a New Jersey-based performance marketing company, has once again been recognized for its exceptional growth among American companies. For the eighth consecutive year, What If Media Group has earned…
