The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has…
Martini Media, an independent marketing firm connecting luxury brands with affluent and high-net-worth audiences, announced the addition of Brian Kantor as Head of Sales. In this role, Kantor will serve as an…
Digital Turbine, Inc., the mobile ad platform that powers smarter advertising, announced it is partnering with Scope3, the market leader in the mission to systemically decarbonize media and advertising, to create…
XR Extreme Reach, a global technology company that powers the creative economy, announced it has appointed industry veteran, Kevin Arrix as its Chief Growth Officer. Arrix will report to Jo…
The global mobile advertising market size is estimated to grow by USD 290.16 bn from 2023 to 2027, according to Technavio. The market is estimated to grow at a CAGR of almost 12.54% during the…
