PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modeling capabilities for advertisers. This collaboration,…
Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve a 14%…
Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released “IAB Internet Advertising Revenue Report: Full Year…
PubMatic (NASDAQ:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare…
Launch Cart, a leading eCommerce solutions provider, proudly announces early results from its cutting-edge AI ads platform,LaunchAds.ai. This innovative platform leverages artificial intelligence to streamline and enhance advertising campaigns across major digital…
AdCellerant, a leading provider of digital advertising solutions, is excited to announce the launch of several cutting-edge advertising products designed to enhance the reach and effectiveness of our partners’ marketing strategies.…
Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for programmatic activation, released its inaugural State of Privacy in Advertising Report.…
Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for programmatic activation, released its inaugural State of Privacy in Advertising Report.…
Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences, announced the hiring of Michael Lehman as its new President. This leadership addition will…
Working for clients, while rewarding, can be rough. That’s why Teamwork.com, the only platform built for managing client work, profitably, is delivering a major dose of empathy with its new video, “The…
