Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini. 62% of marketing…
Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next…
As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that despite 61%…
Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video…
The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform. OSSA is…
Technology firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilising advanced neural networks and…
An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response…
Digital First AI, a marketing technology startup based in Poland, has raised $3.8 million (€3.5 million) in its latest funding round. 4growth VC led the investment round, which saw participation…
The US Department of Justice (DOJ) is exploring the possibility of dividing Google, potentially separating key aspects of the tech giant’s operations into distinct entities. According to a Bloomberg report, this decision…
