90% of Brits don’t know how companies use their data
As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid…
85% of UK shoppers had poor experiences with online retailers in 2023
Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe. This is according to an…
British constumers want more than just rewards
The number of British people who expect to be rewarded for their loyalty to brands has increased significantly in the last three years. Young adults aged 18 to 24 are…
Cognizant teams with Shopify and Google Cloud to transform enterprise retail
Cognizant has formed a strategic alliance with Shopify and Google Cloud to drive digital transformation and platform modernisation for global retailers and brands. The alliance is focused on bringing together…
Gen Z is the nastiest generation with online reviews
46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card…
Yext acquires financial services client engagement platform Hearsay Systems
Digital presence platform for multi-location brands, Yext, has completed its acquisition of Hearsay Systems, a specialist in digital client engagement for financial services. The acquisition marks a significant milestone for Yext…
60% of consumers believe their data is misusedv
As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling practices. This is according to a study…
Contentful acquires content personalisation and experimentation firm Ninetailed
Contentful, a composable content platform, has signed a definitive agreement to acquire Berlin-based Ninetailed, a structured content personalisation and experimentation specialist. This move will allow Contentful to offer its customers…
HubSpot launches the first free tool for AI discovery
Customers and prospects are ditching traditional search in favour of researching with AI for quick, personalised answers, according to marketing specialist HubSpot. In fact, it says, usage of tools like…
Google introduces advanced AI advertising tools at Marketing Live
Google’s new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live. The annual event was in full swing in New York, where…
