PERQ, a leader in digital marketing solutions for the multifamily industry, announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing…
Claspo, the website widget platform, announces its integration with Shopify, the leading e-commerce giant. Tailored to address merchants’ common widget-related challenges, Claspo perfectly complements the Shopify ecosystem and fills gaps left by existing…
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to…
As marketers come under increasing pressure to deliver compelling narratives and deliver personalization at scale, generative AI is no longer a far-off tech narrative but is being increasingly applied in…
Iterable, the AI-powered customer communication platform, announced its inclusion in Citizens JMP’s March 2024 report, “Hot 100: The Best Privately Held Software Companies.” The report, now in its 12th year, highlights the…
Ruder Finn’s Jess Muldoon, Group Vice President, Corporate Media, has been named one of PRWeek’s Women to Watch 2024. The annual list honors PR professionals who are fast on the road to becoming…
Hightouch launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and campaign performance– all on top of their company’s data warehouse. Leading marketing teams from companies…
The Automotive Industry Action Group (AIAG) – the largest global association driving supply chain efficiency in the mobility industry – has hired Bianchi Public Relations, Inc. as its public relations (PR) agency. P. Matthew Pohlman,…
PR Boutiques International (PRBI), a worldwide collaborative network of founder-led boutique public relations firms, announced the addition of three new members. The network adds The Edit PR from Toronto, Canada, Better Together from Washington, D.C., USA and Reconnect PR from Sydney, Australia,…
Deerfield Agency, one of the leading health marketing and communications firms for health companies, announced Bill Veltre has joined as Executive Vice President, Head of Media. With nearly two decades of experience…
