CTV ad emerges as the most effective channel for marketers
Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6% plan to increase their spending on connected TV (CTV) campaigns, according to a…
Tatari updates and improves its TV ad measurement
Tatari, a leading platform for buying and measuring advertising across convergent TV, announced major improvements to its TV-specific measurement, elevating the standard for precision and effectiveness in the TV advertising industry.…
Lyft taps Nielsen to drive advertising insights
Nielsen, a global leader in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the…
Colling Media’s Two First-Places in AZ Big Media Ranking Arizona 2024
Colling Media is excited to announce its latest recognitions in the AZ Big Media 2024 Ranking Arizona List. The agency secured two top rankings and a significant second place, underscoring…
Asset Entities Inc. enters into agreement with Zendrop
Asset Entities Inc. (“Asset Entities” or “the Company”), a provider of digital marketing and content delivery services across Discord and other social media platforms, is pleased to announce that it has entered into…
AI content detection platform Content Guardian launches to public
Content Guardian, the first AI content detection platform with eight built-in content checkers, announced its official launch. Content Guardian integrates leading AI content detection systems into one powerful content-checking tool,…
SugarCRM announced a new technology partnership with Mediafly
SugarCRM, provider of the award-winning AI-driven sales automation platform, announced a new technology partnership with Mediafly, a leader in sales enablement and content management. Mediafly for Sugar equips customer-facing teams with the content…
Matillion delivers pushdown AI platform for next wave of AI innovation
Cloud Data Integration provider Matillion becomes the first platform to unify pushdown ELT and pushdown AI to allow data engineers to build Analytics & AI pipelines faster on top of platforms like Snowflake, Databricks…
unitQ adds Product Analytics to its User Feedback Platform
unitQ, the leader in Quality Automation, announced a major milestone — enhancements to unitQ that empower organizations to view and analyze real-time user feedback alongside behavioral analytics data. While unitQ…
Akooda in Fast Company’s World’s Most Innovative Companies of 2024
Akooda has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2024. This year’s list shines a spotlight on businesses that are shaping industry and…
