• October 3, 2024
  • 3 minutes Read
LivePerson appoints Kevin Meeks as Chief Customer Officer

LivePerson (Nasdaq: LPSN), the enterprise leader in digital customer conversations, today announced the appointment of Chief Customer Officer Kevin Meeks. An established customer experience leader with a track record of success driving revenue and improvements…

  • October 3, 2024
  • 3 minutes Read
Kin + Carta launches an Integrated Commerce Accelerator

Global digital transformation consultancy Kin + Carta today announced the launch of an Integrated Commerce Accelerator, designed to facilitate the rapid deployment of a modern composable commerce platform on Google Cloud and facilitate client data…

  • October 3, 2024
  • 4 minutes Read
PolyAI announced partnership with OpenTable

PolyAI, a pioneer in voice AI solutions for customer experience and service, announced a partnership with OpenTable, a global leader in restaurant technology, expanding PolyAI’s guest-led voice assistants to enterprise restaurants. Locations…

  • October 3, 2024
  • 5 minutes Read
How to Build Your Own MMM Models

Introduction In marketing, financial output ought to be supported by tangible results, and data analytics has become inevitable. The analysis of different marketing tools and techniques, Marketing Mix Modeling (MMM), serves as…