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Amaze Holdings has announced a strategic partnership with BIGtoken to introduce a scalable affiliate marketing platform that connects brands and creators through an integrated campaign management and digital wallet solution.
The new infrastructure is designed to simplify affiliate marketing by enabling brands to launch and manage creator campaigns while giving influencers a centralized hub to discover opportunities, participate in promotions, and track eligible earnings. The solution combines Amaze’s creator commerce ecosystem with BIGtoken’s digital wallet, campaign management, and first-party data capabilities.
Within the Amaze platform, creators will be able to browse affiliate campaigns, generate unique tracking links, monitor campaign performance, and manage earnings from a single dashboard. Brands, meanwhile, will have access to tools for campaign creation, creator recruitment, performance analytics, audience insights, and attribution, making it easier to scale influencer marketing initiatives.
The partnership also aims to improve campaign effectiveness over time by leveraging data from completed campaigns to enhance creator matching, audience segmentation, and performance optimization. This data-driven approach is intended to help businesses transition from one-off influencer collaborations to long-term, repeatable affiliate programs.
By integrating affiliate opportunities, campaign management, and earnings into one connected ecosystem, Amaze and BIGtoken seek to expand monetization opportunities for creators while providing brands with a more efficient way to engage influencer communities at scale. The companies expect the platform to strengthen creator-driven commerce and support more measurable, data-informed marketing campaigns.
