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Ogury has introduced SONA, a new agentic AI solution designed to help brands and agencies bridge the gap between audience planning and campaign execution through persona-based advertising strategies.
Built on Ogury’s Persona Intelligence framework, SONA transforms a marketing brief into a structured audience strategy by identifying and organizing consumer personas based on behavioral, declared, and transaction-based data signals. The platform is designed to help advertisers discover and activate audience segments that may be missed by conventional targeting approaches.
Available through a conversational interface within Ogury One and compatible AI platforms, SONA analyzes campaign objectives and recommends scalable personas along with insights into audience behaviors, interests, and geographic trends. It then identifies relevant publisher environments, advertising formats, and media opportunities before generating campaign recommendations that include projected reach and expected outcomes.
Once approved, campaigns can be activated directly from the platform, creating a continuous workflow from planning to execution. According to Ogury, the process can reduce campaign preparation time by an estimated 20 to 30 hours per campaign.
The solution operates across connected TV (CTV), desktop, mobile web, and in-app environments, allowing advertisers to maintain a consistent audience strategy across multiple channels. SONA also supports integration into external AI ecosystems through Model Context Protocol (MCP), enabling compatibility with AI assistants such as Anthropic Claude, Google Gemini, and ChatGPT.
According to Nicolas Bidon, the platform was created to address a longstanding challenge in digital advertising: ensuring a consistent audience definition from initial planning through campaign activation across multiple platforms and channels.
With the launch of SONA, Ogury is expanding its focus on AI-powered advertising solutions that combine audience intelligence, campaign planning, and activation into a unified workflow aimed at improving targeting precision and marketing efficiency.
