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USADATA, a leading provider of digital marketing and data services, will be presenting at Digital Summit Boston at the Westin Waterfront Hotel on October 21st at 3:15 pm on Stage 4. Will Bailey, USADATA’s Director of Digital Marketing, will deliver a presentation entitled Using Data to Drive Superior Digital Marketing Returns, which focuses on how to leverage data to establish realistic digital campaign key performance indicators, identify a higher value prospect audience, and create actionable campaign reports to continually increase marketing ROI.

“Every $1 spent on digital marketing should yield about $5 in revenue, or 500% ROI,” said Will. “The goal of my upcoming presentation is to demonstrate how digital marketing campaign ROI is influenced across 3 core areas of focus. Key takeaways will include 18 data-driven actions, and 6 additional actions that, if all else fails, should help any digital marketing organization drive more revenue.”

Event registration can be found at https://boston.digitalsummit.com/tickets/. Will and USADATA’s Digital Team will also be exhibiting at Booth 8 at Digital Summit Boston at the Westin Waterfront Hotel on Monday, October 21st and Tuesday, October 22nd. Those unable to attend may access a recording of the presentation on Monday, October 21st at https://www.usadata.com/digitalsummit/.

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