Comviva Launches MobiLytix™ AI x: Codeless AI Workbench for Advanced Marketing Solutions

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Key Features of MobiLytix™ AI x

Codeless AI Workbench:
- Self-Service Platform: Enables users to initiate AI-based CVM initiatives without coding.
- AI Model Library: Access a library of over 100 AI model frameworks for various marketing and revenue enhancement programs.
Comprehensive Use Cases:
- Churn Prediction: Identify at-risk customers and reduce churn.
- Next Best Offers: Provide personalized offers to maximize customer engagement.
- Cross-Selling/Upselling: Enhance revenue through targeted cross-sell and upsell opportunities.
- Send Time Optimization: Optimize messaging schedules for improved customer response.
- Customer Profile Enrichment: Build comprehensive customer profiles for better targeting.
- Order Failure Prediction: Predict and prevent order failures.
- Fulfillment Time Prediction: Estimate delivery times for better planning.
- Sales Forecasting: Generate accurate sales forecasts to drive business strategies.
SaaS Model and Integration:
- Hyperscaler Availability: Quick access to the platform without extensive installation.
- APIs for Data Platforms: Connect to industry-standard data platforms.
- Comprehensive Security: Secure data storage options for on-premises and cloud environments.
GenAI-Powered Chatbot:
- User Experience: Provides support and enhances the user experience.
MLOps Integration:
- ModelOps/AIOps: Integrated MLOps platform for easy deployment of AI/ML models.
- Self-Service Design: A user-friendly interface for diverse AI development experiences.

Executive Insights

Amit Sanyal, Executive Vice President and Managing Director, MarTech Solutions at Comviva: “Our new no-code AI workbench, MobiLytix™ AI x, delivers turnkey solutions for faster market entry and higher ROI on CVM programs. It empowers telecom operators with a customer-centric, self-managed data science interface to maximize customer lifetime value for both B2C and B2B businesses.”