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commercetools, the global leader in composable commerce, has announced the appointment of Andrew Burton as Chief Executive Officer (CEO), effective July 8, 2024. Burton succeeds Dirk Hoerig, co-founder and former CEO, who will transition to the role of Chief Innovation Officer (CIO). This leadership change marks a significant moment for commercetools as it continues to expand and innovate in the commerce technology sector.

Leadership Transition

  • New CEO: Andrew Burton will become the new CEO of commercetools starting July 8, 2024.
  • Dirk Hoerig’s New Role: Dirk Hoerig will remain on the Board and move to the role of Chief Innovation Officer (CIO), focusing on customer and partner relationships, product innovation, and thought leadership.

Andrew Burton’s Background

  • Seasoned Executive: Andrew Burton brings over 25 years of experience in building innovative businesses and leading high-performing teams.
  • Previous Roles:
    • President and COO at Rapid7: Led the company from ~$150M ARR to over $800M ARR.
    • CEO of Logentries: Led the company through its acquisition by Rapid7.
  • Expertise: Extensive background in sales, marketing, product development, engineering, and operations.

Strategic Vision

  • Burton’s Statement: “It’s an honor to lead commercetools into its next chapter of growth. We will continue to innovate and create value for our customers and partners worldwide, transforming ideas into revenue.”
  • Focus Areas: Expanding commercetools’ market presence, driving growth, and advancing the company’s innovative commerce solutions.

Dirk Hoerig’s Contributions

  • Hoerig’s Role: Dirk Hoerig will focus on growing customer and partner relationships, driving innovation, and enhancing commercetools’ thought leadership.
  • Legacy: Under Hoerig’s leadership, commercetools became a leader in the composable commerce market.

Recent Company Milestones

  • IDC MarketScape Leader: commercetools was named a Leader in the IDC MarketScape report.
  • New Solutions: Launched a HIPAA-compliant and HDS-certified solution, and introduced commercetools Foundry for faster and cost-effective e-commerce operations.
  • 2023 Results: Achieved +65% ARR growth in the Americas region and a +45% YoY increase in Gross Merchandise Value (GMV) to over $30 billion.

Future Outlook

  • Growth and Innovation: Burton’s appointment is part of commercetools’ broader strategy to invest in innovation and expand its leadership team.
  • Recent Hires: The appointment of Burton follows recent hires for chief people and finance officer roles, positioning commercetools for continued growth.

The appointment of Andrew Burton as CEO represents a new era for commercetools, promising continued innovation and expansion in the composable commerce market. With Dirk Hoerig transitioning to CIO, commercetools is set to build on its legacy and explore new growth opportunities.

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