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Collective Audience, Inc, a leading innovator of audience-based performance advertising and media solutions, has appointed Cary Tilds to its Advisor Collective, a new community of strategic advisors who share a commitment to the transformation of the AdTech, MarTech and digital media for benefit of advertisers and publishers.

Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.

“Cary is an extraordinarily experienced media strategist and talented leader who shares our vision of offering to the world a revolutionary advertising and media platform that solves the many challenges facing our industry today,” said Collective Audience CEO, Peter Bordes.

“She brings to our growing Advisor Collective invaluable knowledge and insights gained from leading teams engaged across marketing, digital media and analytics, business intelligence and data strategies. Cary’s success in bridging the advertising and ad technology industries complements our mission of bringing together publisher supply, brand and agency demand, together with unique audience data, into a unified cloud platform.”

Since the formation of the Advisory Collective late last year, its members have provided Collective Audience strategic guidance and invaluable access that has helped support the formation of several key partnerships and joint ventures with major industry players, including Insticator, Reset Digital and Genesis, as well as transformative acquisitions underway that include BeOp and DSL Digital.

These major wins have supported the recent launch of AudienceDesk™ powered by AudienceCloud™, the company’s innovative new AdTech infrastructure platform it officially unveiled last month.

The AudienceDesk powerful dashboard and underlying AudienceCloud infrastructure empowers brands, agencies and publishers with audience-based performance advertising and media solutions that unlock unrealized value. Its modular infrastructure and APIs enable rapid integration with third-party AdTech platforms and applications which deliver a new level of integrated collaboration with technology, media, and digital asset partners like Insticator, Reset Digital and Genesis.

According to Tilds: “In times of disruptive industry change like we are undergoing today, I have found the winning strategy has always been to lean into forward-thinking, deeply experienced teams like those Peter has assembled. They have been extraordinarily responsive to this change, as demonstrated with the launch of AudienceDesk and the phenomenal strategic partnerships they have developed.

“I believe this innovative solution will help bring much needed interoperability to the industry, and I look forward to sharing my experience and understanding of digital advertising, media, and data analytics with the Advisor Collective and Collective Audience.”

To learn more about Cary Tilds and her vision for the future of the industry, visit the Collective Audience Blog here.

Cary Tilds Bio
Tilds currently serves as general manager at MNTN (pronounced “mountain”), developer of the Hardest Working Software in Television™ and noted trailblazer in streaming TV advertising whose backer and chief creative officer is famed actor, Ryan Reynolds.

She leads the expansion of the award-winning firm’s reach to local businesses where MNTN helps drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing. Its self-serve technology makes running television ads as easy as for search and social.

She previously served as chief strategy and operations officer at Frameplay, an award-winning, global intrinsic in-game advertising platform. Also, co-founded Web3 Marketing Association, the world’s first marketing community dedicated solely to helping brands and businesses navigate Web3, including blockchain, DLT and NFT.

Tilds earlier served as SVP of digital strategy and SVP of corporate strategy at FordDirect, where she led its digital technology, analytics, business intelligence, and data strategy teams. She developed audience and business intelligence capabilities that drove better outcomes for Ford Motor Company and its dealer network, and served as the executive co-chair of its machine learning and consumer data platform.

She has also served as chief innovation officer at WPP’s media investment group, GroupM, where she was responsible for identifying consumer technologies and applications for evolving digital media consumer and platform strategies.

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