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Category Video Marketing

  1. Home
  2. Archive by category "Video Marketing"
Playable ads drive 20x more installs than banners
  • September 9, 2024
  • 4 minutes Read
Playable ads drive 20x more installs than banners

Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance,…

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7 in 10 CTV users prefer streaming free, ad-supported TV
  • September 9, 2024
  • 2 minutes Read
7 in 10 CTV users prefer streaming free, ad-supported TV

69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more…

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Roblox’s Video Ads for all Advertisers, adds New Measurement Partners
  • July 5, 2024
  • 7 minutes Read
Roblox’s Video Ads for all Advertisers, adds New Measurement Partners

Today, Roblox Corporation (NYSE: RBLX) announced video ads would become available to all advertisers,1 enabling them to seamlessly reach Roblox’s community of users, ages 13 and up2, across the platform. This new immersive…

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