Ibotta debuts Experiential Campaign
Ibotta, a leading cash back rewards and performance marketing platform, debuted its Make It Rain experiential campaign. Consumers in New York, Chicago and Denver will be gifted with free cash back…
ROR Partners Unveils ActivImpact, Backed by Gemspring Capital
Gemspring Capital, a middle market private equity firm, today announced that its portfolio company ROR Partners LLC (“ROR”), a data-driven, AI-integrated, performance marketing company, completed the formation of ActivImpact, LLC (“ActivImpact”), creating…
Ramey Agency promotes Erick Evans to President
The Ramey Agency, a brand strategy and performance marketing agency for premium brands, is pleased to announce the promotion of Erick Evans to President of the firm. In his role as President,…
Amanda McGuckin Hager Joins TrueDialog as Chief Marketing Officer
TrueDialog, a leading provider of enterprise-grade SMS texting solutions, announced that Amanda McGuckin Hager has joined the company as Chief Marketing Officer (CMO), reporting to CEO John Wright. McGuckin Hager brings over 25…
DMi Partners Unveils Lumina by DMi
DMi Partners, the award-winning full-service performance marketing agency specializing in affiliate, email, paid search, and SEO, is excited to announce the launch of Lumina by DMi, a cutting-edge platform designed to revolutionize measurement…
Buyerlink Secures $41 Million Debt Facility with Citigroup
Buyerlink, a leading online auction marketplace for performance-based marketing, announced it has secured a new $41 million debt facility with Citigroup (Citi). This new financing arrangement bolsters Buyerlink’s capital structure, enabling it to continue…
63% of marketers lack a clear plan for cookieless personalisation
Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless…
mrge Accelerates Global Expansion with the acquisition of MaxBounty
mrge, the leading intelligent platform for Commerce Advertising, announces the acquisition of MaxBounty, a premier performance marketing network based in Ottawa, Canada. MaxBounty was founded in 2004. This strategic acquisition marks the…
What If Media Group’s 8th Inc. 5000 Win, Top 1.6% by Financial Times
What If Media Group, a New Jersey-based performance marketing company, has once again been recognized for its exceptional growth among American companies. For the eighth consecutive year, What If Media Group has earned…
Tinuiti & InfoTrust Partner to Prioritize Privacy-First Data Solutions
Tinuiti, the largest independent performance marketing agency across the media that matters most, today announced its partnership with InfoTrust, a digital analytics consulting, data governance, and technology partner, ensuring brands continue to…
