• October 3, 2024
  • 5 minutes Read
Nift 2024 Marketing Channel Diversification Report

Nift Advertising for Brands, a performance marketing channel utilized by tens of thousands of advertisers, has released its 2024 Marketing Channel Diversification Report. The report reveals that Direct-to-Consumer (DTC) and retail brands using…

  • October 3, 2024
  • 3 minutes Read
Bonsai Data Solutions introduces Overstory

Bonsai Data Solutions, a data strategy and performance marketing innovation provider, today announced its flagship solution, Overstory, a marketing measurement and activation platform built on first-party data. The first-ever, first-party data platform…