Princess Polly Increases Petite Shopper Sales by 66% with Custom Content
Fashion brand, Princess Polly, is seeing a 66% increase in online sales from Petite size fashion shoppers – and a 61% increase from Tall size shoppers – when they click…
IAS Expands TMQ for TikTok; Launches Video Exclusion List Testing
Integral Ad Science, a leading global media measurement and optimization platform, announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand…
Totavi Announces New Suite of Marketing Services to Fuel Fintech Growth
Totavi, a fintech consulting firm that prides itself on deep operational experience launching market-leading products, announced a suite of marketing services to help financial organizations of all sizes establish brand awareness, acquire…
Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced the release of “Holiday Shoppable Advertising Unwrapped.” As…
IAS Extends Quality Attention™ to drive revenue and yield for publishers
Integral Ad Science, a leading global media measurement and optimization platform, announced the availability of its Quality Attention™ measurement product for publishers and sell-side platforms (SSPs). IAS Quality Attention metrics…
Jasper expands by acquiring Clipdrop from Stability AI
Jasper, one of the world’s biggest generative AI app companies, has announced that it has reached an agreement to acquire Clipdrop, an AI image creation and editing platform, from Stability AI. This…
Innovid to provide Outcomes Measurement across all DSP & SSP Ad Buys
Brands & Agencies Empowered to Understand the Combination of End Publishers & Sellers that Drove Performance Insights Inform Optimizations to Cut Waste & Find the Most Effective Supply Paths Innovid (NYSE:…
Quad, Google Cloud to Launch Next-Gen, AI-Powered Marketing Solutions
Quad/Graphics, Inc., a global marketing experience company, announced a collaboration with Google Cloud to leverage its cloud services in the development of a data, creative and personalization powerhouse. Quad’s leading-edge…
Sauce Labs appoints New Chief Revenue Officer
Sauce Labs Inc., a leading provider of continuous testing and software quality solutions to deliver digital confidence to enterprises, announced today that Grant Smith has joined the company as Chief Revenue Officer.…
Firsthand rises from stealth to build AI Agent for brands, publishers
Firsthand, a company enabling brands and publishers to build and distribute AI agents anywhere their consumers are, emerged from stealth today announcing a Seed round led by AI-focused Radical Ventures.…
