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Category Optimization, Personalization & Testing

  1. Home
  2. Archive by category "Optimization, Personalization & Testing"
Compatio AI Introduces VFD System Configurator for Industrial Automation
  • October 11, 2024
  • 3 minutes Read
Compatio AI Introduces VFD System Configurator for Industrial Automation

Compatio AI, a leader in product configuration and recommendation solutions, is excited to introduce its latest innovation: the VFD System Configurator Model, specifically built for distributors and manufacturers in the…

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IAS Announces First-To-Market Meta Optimization Solution for Advertisers
  • October 11, 2024
  • 3 minutes Read
IAS Announces First-To-Market Meta Optimization Solution for Advertisers

Integral Ad Science, a leading global media measurement and optimization platform, announced a new test with Meta of a first-to-market optimization solution for advertisers. IAS’s third-party Content Block List solution for…

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Distributional Raises $19M, Launches Enterprise AI Testing Platform
  • October 9, 2024
  • 4 minutes Read
Distributional Raises $19M, Launches Enterprise AI Testing Platform

Distributional, the modern enterprise platform for AI testing, announced that it has raised $19 million in Series A funding led by Two Sigma Ventures with participation from Andreessen Horowitz, Operator…

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Princess Polly Increases Petite Shopper Sales by 66% with Custom Content
  • October 9, 2024
  • 4 minutes Read
Princess Polly Increases Petite Shopper Sales by 66% with Custom Content

Fashion brand, Princess Polly, is seeing a 66% increase in online sales from Petite size fashion shoppers – and a 61% increase from Tall size shoppers – when they click…

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IAS Expands TMQ for TikTok; Launches Video Exclusion List Testing
  • October 9, 2024
  • 3 minutes Read
IAS Expands TMQ for TikTok; Launches Video Exclusion List Testing

Integral Ad Science, a leading global media measurement and optimization platform, announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand…

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Totavi Announces New Suite of Marketing Services to Fuel Fintech Growth
  • October 9, 2024
  • 3 minutes Read
Totavi Announces New Suite of Marketing Services to Fuel Fintech Growth

Totavi, a fintech consulting firm that prides itself on deep operational experience launching market-leading products, announced a suite of marketing services to help financial organizations of all sizes establish brand awareness, acquire…

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Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
  • October 9, 2024
  • 2 minutes Read
Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide

Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced the release of “Holiday Shoppable Advertising Unwrapped.” As…

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IAS Extends Quality Attention™ to drive revenue and yield for publishers
  • October 7, 2024
  • 3 minutes Read
IAS Extends Quality Attention™ to drive revenue and yield for publishers

Integral Ad Science, a leading global media measurement and optimization platform, announced the availability of its Quality Attention™ measurement product for publishers and sell-side platforms (SSPs). IAS Quality Attention metrics…

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Jasper expands by acquiring Clipdrop from Stability AI
  • October 4, 2024
  • 3 minutes Read
Jasper expands by acquiring Clipdrop from Stability AI

Jasper, one of the world’s biggest generative AI app companies, has announced that it has reached an agreement to acquire Clipdrop, an AI image creation and editing platform, from Stability AI. This…

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Innovid to provide Outcomes Measurement across all DSP & SSP Ad Buys
  • October 4, 2024
  • 2 minutes Read
Innovid to provide Outcomes Measurement across all DSP & SSP Ad Buys

Brands & Agencies Empowered to Understand the Combination of End Publishers & Sellers that Drove Performance Insights Inform Optimizations to Cut Waste & Find the Most Effective Supply Paths Innovid (NYSE:…

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