The OOH media company’s upgraded DSP platform simplifies the campaign planning experience for brands and agencies, giving them more insights & visual support to build stronger campaigns Vistar Media, the…
C-Screens, the UK’s leading TV Out-of-Home (TVOOH) broadcaster, today shows its dedication to advancing transparency and accuracy in TV viewership reporting by successfully completing its audit process with RSMB. This…
Lacuna announced their renewed partnership with Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform. Lacuna utilizes Pixalate’s invalid traffic (IVT) detection and prevention solutions, including high-risk device blocking,…
AdTheorent Holding Company, Inc., a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, announced that it has been selected by Business Intelligence Group (B.I.G.) as a…
Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6% plan to increase their spending on connected TV (CTV) campaigns, according to a…
Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has chosen Cedara, the Carbon Intelligence Platform for marketers,…
Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released by the Out of Home Advertising…
EARTHDAY.ORG, the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising…
ShopLiftr, a leader in digital advertising innovation, is thrilled to announce the launch of its new programmatic, dynamic digital out-of-home (DOOH) advertising solution. This groundbreaking platform integrates seamlessly with ShopLiftr’s existing suite…
Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced that True Independent Holdings (TIH), parent company of True Media, True Media Canada, Coegi…
